Post by account_disabled on Oct 9, 2023 21:50:58 GMT -7
Market research and competitive analysis: Conduct market research to identify trends, key topics and areas of interest in your industry. Also analyze your competitors' activities and see what topics and content bring them success.
Defining goals and personas: Define the goals you want to achieve using the pillar page strategy. Define your persona, i.e. your ideal customer, to understand their needs, challenges and questions they would like to find answers to.
Content Mapping: Create a content map that includes existing content you already have on your website and what topics are already covered. Identify content gaps and areas that can be expanded and deepened.
Keyword Research: Conduct keyword research to find the ones that are most important to your pillar topic. Focus on keywords with high search volume, but also on those that are competitive and can bring valuable traffic to your website.
Choosing a pillar topic: Based on market analysis, persona needs, content map and keywords, choose a pillar topic. Choose a broad topic that is relevant to your brand and relevant to your target audience.
Planning the structure and subpages: Design the structure of your pillar website and the subpages that will be related to it. Make sure the structure is logical, easy to navigate, and allows for future content expansion.
Content Creation and Optimization: Start creating a pillar page that serves as a focal point for your chosen topic. Make sure the content is valuable, comprehensive and provides answers to personas' questions. Optimize your content for keywords and SEO.
Internal Linking : Once you have created your pillar page, ensure proper internal linking to connect it to related pages and content on your website. This will help search engines understand the structure of your content and improve user navigation.
Monitor, analyze and adjust: Regularly monitor your results, analyze data such as traffic, time on site, conversion rates, etc. Adjust your actions based on this information to improve the effectiveness of your pillar page strategy.
Remember that the choice of a pillar topic should Phone Number List be carefully considered and based on research and analysis. It also requires constant updating and adapting as your brand develops and the changing needs of your target group.
Pillar Example follow the step-by-step process outlined above.
Keyword list
Let's tackle the topic of SEO audit. In the first step, I collect phrases that are related to a given expression. You can read more about this in the article on keyword analysis .
Using various keyword analysis tools, we prepare an unordered list as in the image below.
List of keywords in the pillar pages strategy
List of keywords in the pillar pages strategy
It is worth remembering the different types of word variations in our analysis. We have related keywords and questions.
Related keywords
Related keywords
Our target list is now expanded with closely related words. Additionally, it is worth remembering about similar connections such as UX audit, SXO audit and others.
Keyword intent in Pillar Pages
Using various tools or our own human analysis, we add intentions to selected phrases.
Keyword intent in Pillar Pages
Keyword intent in Pillar Page
Thanks to intentions, we can sort words according to their proximity to the "Purchase" stage in the sales funnel. In our example, we have two types C - commercial and I - informational. They cover two stages of the Consideration and Purchase funnels. Below I have illustrated the result for the "online store audit" branch.
Keywords in the Pillar Pages funnel
Keywords in the Pillar Pages funnel
Please note that I have added an overarching pillar, a more general topic cluster, i.e. “SEO”.
Categories and Groups in Pillar Page
At this stage, the most labor-intensive part of the project and every SEO audit we perform takes place.
Defining goals and personas: Define the goals you want to achieve using the pillar page strategy. Define your persona, i.e. your ideal customer, to understand their needs, challenges and questions they would like to find answers to.
Content Mapping: Create a content map that includes existing content you already have on your website and what topics are already covered. Identify content gaps and areas that can be expanded and deepened.
Keyword Research: Conduct keyword research to find the ones that are most important to your pillar topic. Focus on keywords with high search volume, but also on those that are competitive and can bring valuable traffic to your website.
Choosing a pillar topic: Based on market analysis, persona needs, content map and keywords, choose a pillar topic. Choose a broad topic that is relevant to your brand and relevant to your target audience.
Planning the structure and subpages: Design the structure of your pillar website and the subpages that will be related to it. Make sure the structure is logical, easy to navigate, and allows for future content expansion.
Content Creation and Optimization: Start creating a pillar page that serves as a focal point for your chosen topic. Make sure the content is valuable, comprehensive and provides answers to personas' questions. Optimize your content for keywords and SEO.
Internal Linking : Once you have created your pillar page, ensure proper internal linking to connect it to related pages and content on your website. This will help search engines understand the structure of your content and improve user navigation.
Monitor, analyze and adjust: Regularly monitor your results, analyze data such as traffic, time on site, conversion rates, etc. Adjust your actions based on this information to improve the effectiveness of your pillar page strategy.
Remember that the choice of a pillar topic should Phone Number List be carefully considered and based on research and analysis. It also requires constant updating and adapting as your brand develops and the changing needs of your target group.
Pillar Example follow the step-by-step process outlined above.
Keyword list
Let's tackle the topic of SEO audit. In the first step, I collect phrases that are related to a given expression. You can read more about this in the article on keyword analysis .
Using various keyword analysis tools, we prepare an unordered list as in the image below.
List of keywords in the pillar pages strategy
List of keywords in the pillar pages strategy
It is worth remembering the different types of word variations in our analysis. We have related keywords and questions.
Related keywords
Related keywords
Our target list is now expanded with closely related words. Additionally, it is worth remembering about similar connections such as UX audit, SXO audit and others.
Keyword intent in Pillar Pages
Using various tools or our own human analysis, we add intentions to selected phrases.
Keyword intent in Pillar Pages
Keyword intent in Pillar Page
Thanks to intentions, we can sort words according to their proximity to the "Purchase" stage in the sales funnel. In our example, we have two types C - commercial and I - informational. They cover two stages of the Consideration and Purchase funnels. Below I have illustrated the result for the "online store audit" branch.
Keywords in the Pillar Pages funnel
Keywords in the Pillar Pages funnel
Please note that I have added an overarching pillar, a more general topic cluster, i.e. “SEO”.
Categories and Groups in Pillar Page
At this stage, the most labor-intensive part of the project and every SEO audit we perform takes place.
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